Jadore Hair Supplies is a Gold Coast based ecommerce business that sells premium hair extensions and hair care products to salons and consumers around the world.

Jadore approached Azuri as they had outgrown their boxed logo and heavy black and gold colour palette, and were seeking a lighter, more feminine design. The Jadore team cited Chanel and Jo Malone as inspiration. I noted that both of these brands feature black monograms, white stock, and muted hues – often beige and dusty rose.

For the rebrand, I sketched and vectorised a JHS monogram, combining it with their existing logo text for brand recognition. I recreated their hair care packaging with elegant fonts, classic borders, gold foil, and off-white stock. I condensed and ‘prettied up’ their new website, introducing the new logo, dusty pink and photos of their influencers.

They loved the result, and we have been progressively working together to redo all of their products and marketing collateral with the new branding.