About This Project

CALIBRE Clinic is the most experienced injectable penis augmentation clinic in Australia and is being recognised globally as the leader in injectable penis augmentation.

The clinic’s founder, esteemed plastic surgeon Dr Jayson Oates, wanted the CALIBRE website to reflect the company’s expertise and market leading status, and to build trust with consumers who may be unsure about the innovative CALIBRE procedure.

For the new homepage, I used a muted version of the CALIBRE blue, combined with classic black and white. I decluttered the content and added some breathing room to make the site look more professional. I used clean, masculine lines to divide sections, and line icons to illustrate points. To build consumer trust, I emphasised the expertise and qualifications of the CALIBRE doctors, and included social proof with links to media articles. Due to the high price point of the product, I conveyed an air of luxury and exclusivity with imagery of men in tailored suits.

The client was incredibly happy with the result.